We are family – the soul sisters behind Hey Honey
As partners of this family-run business founded in 2015, we are more than just kin. We are kindred spirits who embrace yoga as a lifestyle and life force. Each of us brings our own individual fashion, business and yoga competencies to create one harmonious whole. Co- founders and yoga lovers Imke von Johnston and Janka Oeljeschlager both studied fashion and textile management. Imke, who began practicing yoga in 2004, is responsible for brand and design. Janka, a certified Jivamukti yoga instructor who trained in India, keeps an eye on sourcing, production and sales.
Our exciting journey began with the firm belief that we could innovate yoga wear and give it a design and comfort update to create a sophisticated style statement on the mat, on the job and after work. Our sisterly trio was complete when Tomma Oeljeschlager, who instructs Vinyasa and brings her marketing and communication expertise to the label, joined us as part of the Hey Honey team in 2017.
Together, we have made Hey Honey the fashion mantra for the active, contemporary yogini and woman on the go!