"At Hey Honey we believe in a holistic approach. Not only regarding Yoga and how we integrate this in our daily life, but also regarding our family business and the pieces we design. We want to create sportswear which is wearable 24/7."


Informed by Imke’s and Janka’s background in fashion and textile management, combined with Tomma’s expertise in marketing and communication, together they have made Hey Honey the fashion mantra for the active, contemporary yogini and woman full of life.

Hey Honey was founded by Imke von Johnston and Janka Oeljeschlager in 2015 with the vision to contribute to innovative yoga wear and give it a design and comfort update with a more sustainable focus within the fashion industry. Hey Honey’s intention is to create a sophisticated style statement on the mat, during the day and after work with fair trade and community-focused initiatives. The sisterly trio was complete when Tomma Oeljeschlager joined as part of the Hey Honey team in 2017. With a small but growing team based in Hamburg, Hey Honey is a collective of creative minds and big hearts.

Designed to last


Hey Honey was founded on the ethos of sustainably-minded fashion, because as we all know making new fashion is not sustainable at all. But from the beginning, our focus has been on pushing boundaries in this fast moving industry. Finding the balance between style, highest quality and sustainability is what keeps us moving forward and pursuing new ideas. We take the quality of our products and the ethical principles of our manufacturers very seriously and strive for the highest standards. We only work with companies we have a personal relationship with and that share our norms and same views on quality.

We’ve created all Hey Honey styles with longevity in mind. All our pieces will take you from the studio to the street and everywhere in between. Using high quality fabrications and exceptionally skilled makers ensures that all our designs are built to last.